There’s Nothing to see here: Startup preps smartphone market disruption with transparent handset
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None of the London-based wireless device startup set the scene for the launch of its first smartphone product next month by releasing a semi-transparent design image (see picture, above) which reveals, at least from behind, the product guts.
The smartphone, nicknamed telephone (1), will be officially launched on July 12, after that it will be available in the UK through Virgin Media O2, in Germany through Deutsche Telekom, and in India through the Flipkart online market. The partnership of O2 and DT channels is an exclusive go-to-market relationship, nothing has been revealed earlier this year. Price details have not been released but smart phones will definitely not be sent with a parrot that accompanies it …
Nothing was formed in 2020 by Carl Pei, who believes there is a gap in what has become a very competitive market for “intuitive and connected products without defects that improve our lives without obstructing” (which is also how the company describes its approach on its website) . PEI has a track record in this sector: He is one of the founders of OnePlus Chinese device vendor, which is now part of the fourth largest smartphone manufacturer in the world, Oppo.Now Pei wants to interfere with the smartphone market, and is under the leather of Apple, Samsung, Xiaomi and others for the second time with a new company called Bold, which has generated income.
And there are investors who are ready to support their mission. At the end of 2020, no one collected $ 7 million initial funding from a number of “famous technology leaders” and individual investors, followed by a series of funding series A $ 15 million from GV (previously Google Ventures), venture alphabet capital arms (Google’s parent company) . It also collected $ 1.5 million through crowdfunding efforts that attracted a lot of interest from individual investors, and then extended his series A series with $ 50 million further last year to take a total of funds to more than $ 73 million.
Then in August 2021, the company launched its first commercial product – a wireless earbud called ear (1) sold for £ 99 (US $ 120). PEI told the Financial Times (FT) this week that more than 530,000 ears (1) had been sent to a very crowded market.And earlier this year, no one collected $ 70 million in the B Funding Round led by EQT Ventures and C Ventures. “This funding will be used to create a new product category in partnerships with Qualcomm Technologies and Snapdragon platforms, and foster operations in the new London design hub, led by former Head of Dyson Design Adam Bates,” the company said.
The semiconductor of the Snapdragon-A-Chip System-Chip System will be in the heart of the telephone (1), which will run on the Nothing Operating System (OS), which is based on Android.The second half of this year will tell anything. The smartphone market is in terms of pauses at this time, due to several factors (including supply chain problems), and new devices that are funky can help provide encouragement of this sector, even in certain markets. But Pei told FT that the company had the ambition to bring a smartphone to the US market if the launch of early July was well.
There is no doubt that no one has a buzz about it and the marketing team is very creative (as well as experienced technical staff and design and supporting support). But while the combination is very strong, it does not guarantee success: no one needs a strategy of determining Ace, and needs to produce a strong and positive user review and does not fall on customer experience and service, if it is to make a sign in the international smartphone sector.
None of the London-based wireless device startup set the scene for the launch of its first smartphone product next month by releasing a semi-transparent design image (see picture, above) which reveals, at least from behind, the product guts. The smartphone, nicknamed telephone (1), will be officially launched on July 12, after that it will be…